Surprise update everyone. I had a great conversation with a friend the other night about social media and figured I’d come out of the woodwork to talk about our organization’s strategy with it. First of all, here are the links: Facebook, Twitter, and Instagram. You’ll notice we don’t put too much content out on those platforms. We don’t have anything against them, but we don’t fully buy into the payoff they’re advertised as having. A couple of years ago, there was a market edge everyone needed to be on and a few groups were able to ride that wave to fame, success, and lots of money. Those years have past. Social media is ubiquitous now. It’s not really social media anymore – it’s just media. And that’s ok.
If you were to weight the amount of time we invest in interpersonal communication (one-on-one conversations, round-table discussions) against the amount of time we put into our social media, you’d see the scales are clearly tilted toward toward face-to-face interaction. For every 100 event invites we broadcast over facebook, we get a couple of attendees. For every text or phone call we send, the turn-out is far greater. Some groups can compensate for this by increasing their audience dramatically. Because we’re location based, however, we can’t. There’s a finite amount of people who will be genuinely interested in our work and we do our best to weave them into our lives. Sometimes that means we only have time for a quick message, but that can’t be our default. If we claim to be a community organization and don’t actually allot time to be in and around our people, we’re living a lie.
Technology isn’t the enemy and older forms of communication aren’t innately superior simply because of their age. However you choose to express yourself and wherever you choose to do so, we’ve got your back. As we brand ourselves though, social media feels a bit like popcorn – it’s easy to binge, it’s light, it’s lovable, and maybe it leaves you feeling a bit greasy after over-indulging. Hopefully our communication is more like a burrito: you’ll need to make time for us and there’s no way you’ll forget about us when you’re done. A good meal probably has room for both elements.
Anyway, speaking of social media, someone tweeted me an article about Killer Mike and his work at The High Museum of Art in Atlanta. Check it out at artnet.com. Mmm, popcorn.